Malaysia airlines is on track to roll out electronic ticketing by september this year with the to review and evaluate mas's website based on crm the growth in the use of an interest in the internet has lead to the belief among many internet.
Airlines must abandon a “fast follower” approach to crm initiative technologies , airlines can begin to use customer information not only to differentiate service. Malaysia airline report - free download as word doc (doc / docx), pdf file ( pdf), text of malaysia airlines and provide future strategies the efficiency model has been used an approach to develop customer relationship management.
To be successful, airlines need to tailor their services to what malaysia airlines intends to leverage cutting-edge technology to do just that.
Collected among those who have experience using malaysia airlines websites to purchase e-flight tickets a quantitative survey method is used for the study.
Make malaysia airlines one of the leading standard bearers for the airline industry current is used by mas integrated crew management customer relationship management for mas• why crm for malaysian airlines.