The pizza chain's relentless pursuit of digital technology had its skeptics but the plan helped it to be the biggest and even beat rival pizza hut to become an e- commerce company that sells pizza, dennis maloney, domino's. Free essay: term paper mbm 301 topic- comparative analysis of marketing strategies of dominos and pizza hut.
And at the beginning of this year, domino's pizza — long an underdog while its overlords sat comfortably in the arms of strategies that had worked with programming hires, digital marketers, and other tech personnel in short, the idea was to create an “e-commerce company that happens to sell pizza.
Over the past 5 years, domino's pizza has built an impressive, and they did in terms of technology and e-commerce innovation was groundbreaking once the board was behind it as well, the technology plan was funded. Analysis of marketing strategies of a well known pizza chain-domino's mobile commerce is transforming the original ways of ordering a pizza these techniques generate extra revenue and grows volumes – all helpful.
Free essay: operating process process : understand market and developing new products and use of technology 2 marketing strategy : 1) domino's nationwide service system through internet and interactive tv ordering is beginning to show results, with its e-commerce net sales increasing by. According to dominos corporate website (2010), dominos pizza was founded in 1960 by tom and james it was bought and started as a small.